The Oakley Jupiter Carbon Sunglasses are one of the newest releases to come out of Oakley Sunglasses HQ and they may look a little familiar…but don’t let that fool you! Those of you who remember the Oakley Jupiter Factory Lite Sunglasses will be able to draw this comparison, however they are very different indeed; from the material that they are made of, right through to subtleties in design. First of all, lets discuss the similarities; they both have an almost identical shape and profile on your face, patented Plutonite lenses which are 100% UVA, UVB and UVC protective and both of their lenses feature Oakley’s HD and XYZ Optics which completely cut out refraction of light and therefore the optical clarity is second to none! Oakley have over 600 patents to protect this technology so you can be sure that you won’t find this kind of innovation elsewhere.

As with the Oakley Jupiter Factory Lite Sunglasses, the Oakley Jupiter Carbon Sunglasses feature lightweight carbon fibre arms which are attached with mono-shock hinges for a truly comfortable wear and the ‘three-point fit’ technology ensures that they will fit the vast majority of head sizes and shapes. Where the two frames differ is the actual frame itself; where the Factory Lites had a precision engineered aluminium centre frame, the Oakley Jupiter Carbon Sunglasses have an O Matter centre frame. O Matter is Oakley’s patented polycarbonate compound which is incredibly flexible and durable and is impact resistant to the same level as industrial strength eyewear!

Although these amazing frames are not going to be available until the summer, you can register your interest on our site and we will let you know when they arrive. Make sure to follow us on Facebook and Twitter for daily updates and news…

_____________________________________________________________________________________________

Bulova Watches are one of the oldest and most well respected watch brands in the world and with the release of their new Diamond Collection, this reputation is planted firmly in the minds of us at least. The Bulova Diamond Collection contains some of the most stunning watches that have ever graced our shelves and have real diamonds set in the face for a sparkle that lights up any room. Made mainly with beautifully high polished stainless steel bracelets, these will last for years and come with a 2 year manufacturer’s warranty as standard for that added peace of mind.

Bulova Watches have an incredibly rich history which stretches right back to 1875 when the company founder, Joseph Bulova emigrated to America from Bohemia at the age of nineteen. He opened a small jewellery store in New York called J. Bulova and from there, this little shop has skyrocketed into a world renowned brand, coveted by men and women the world over! Bulova watches were the very first brand to introduce technology which ensured completely accurate time on all of their watches across the range. To do so the Bulova Observatory was constructed in 1920 in Manhattan, the first facility of its kind on top of a skyscraper. On the top floor of the Observatory an expert mathematician took readings that were simultaneously and electrically recorded on a chronograph located in the lower floors of the building. There, the Setting and Timing units used the data to set the time on all of the company’s timepieces in the most accurate way possible. Nowadays, Bulova still uses the same kind of technology to keep their watches running smoothly and their amazing Quartz movements will ensure that you get efficient timekeeping for years!

The Bulova Diamond Collection is the perfect gift for that special someone or a gorgeous treat for yourself and include some beautiful models such as the Bulova Diamond Collection 98R107 Watch, the Bulova Diamond Collection 96R105 Watch and the Bulova Diamond Collection 98R162 Watch. Check out some of the stunning examples below and make sure to visit our Bulova Watches page to see the full range.

Follow us on Facebook, Twitter, Google+ and Instagram for daily updates, news and views…

___________________________________________________________________________________________

With the Summer months just around the corner, Oakley Sunglasses are preparing to launch some beautiful new colours in their ladies’ collection! The new range features gorgeous new designs in the Oakley Forehand Sunglasses, the Oakley Miss Conduct Squared Sunglasses, the Oakley Twentysix 2 Sunglasses and the Oakley Commit Squared Sunglasses. In this blog we are going to look at all of the pairs in the new range and find out why they are causing a stir in the industry ready for the May release!

The Oakley Forehand Sunglasses are the embodiment of feminine style and finesse with striking lines and curves designed to accentuate the natural features of a ladies’ face. The new May 2013 releases in the Oakley Forehand Collection feature brand new colours and the two-tone frames are the perfect natural evolution of the frame itself. Colours such as Neon Yellow, Neon Orange, Sunflower and Brilliant Blue are taking centre stage and are guaranteed to lighten up any outfit on the upcoming (hopefully) sunny days!

Next up we have the Oakley Miss Conduct Squared Sunglasses, a fantastic women’s sports performance sunglass made from Oakley’s patented O Matter frame material. The frames are super lightweight and feature unobtanium earsocks which grip to your head when you get sweaty, rather than slipping off during exercise. Oakley’s new colours in the Miss Conduct Squared ensure that you will stand out whatever you decide to use them for with Pink Lava and Orange Flare drawing ladies’ to them from around the world.

The Oakley Twentysix 2 Sunglasses is for all you classic aviator fans out there. Oakley have created an aviator style sunglass which is specifically designed for ladies and you can see that they have really gone to town on the design and colour schemes. The Oakley Twenty Six 2 sunglasses have embraced the stone cold cool of the iconic design and taken it to the next level. Plutonite lenses have unrivalled optics and the Oakley HDO technology creates perfect vision right up to the edge of the lenses. Oakley’s newest colours include the interestingly named ‘G-Money’ which is bound to be a massive hitter with anyone looking for something a bit different this summer!

Finally, we come to the new Oakley Commit Squared Sunglasses; although the frame itself has been around for a while, women have been crying out for a sleek colour scheme with Polarised lenses. The new set has a Polished Black frame with OO Grey Polarised lenses which will cut out glare reflected off any horizontal surface making these sunglasses perfect for running, cycling or even driving. Even a small amount of glare reflecting off a wet or shiny surface can cause you to be blinded for enough time for you to crash your car or bike meaning that we would always recommend a Polarised lens.

Make sure to check out our Facebook, Twitter, YouTube, Instagram and Google+ accounts for the latest news, views and reviews…

________________________________________________________________________________________

Building from their military association with the Royal Air Force Red Arrows, Citizen Watches have announced the release of their new Citizen Royal Marines Commando Eco Drive BN0110-06E Watch. This stunning watch feature a monocoque case with extra thick non-reflective sapphire glass; it’s shock resistant, anti-magnetic and made from super tough titanium making it 4 times tougher than standard titanium ensuring that no matter where you find yourself, your watch will weather the storm. The Citizen Royal Marines Commando Eco Drive BN0110-06E Watch comes with a Kevlar strap: the extremely hard wearing material that is used in bullet proof vests; and sports an authentic dog tag keeper so you can store your Name, Nationality, Blood Type and Birth Date.

Whatever you’re doing this weekend, be it outdoor pursuits as extreme as the Royal Marines Commandos or something a little gentler, rest assured that you can tackle the challenge with this watch and it won’t flinch at all.

When Ralph Lauren first launched his rather humble collection of ties, I’m sure that even he couldn’t have predicted the design whirlwind that ensued and where the company and brand is today. Polo Ralph Lauren Glasses are relatively new to Shade Station and it is fair to say that we absolutely love them! Polo is Ralph Lauren’s smaller yet feistier brother and features some absolutely stunning designs for men and women alike. Much like Polo’s own range, we stock a vast array of different styles and colours in the Polo Ralph Lauren Glasses collection; ranging from the simple yet iconic squared off acetate frames right through to hybrid frames made of both metal alloy and acetate for a truly distinguished look.

The instantly recognisable polo player on a horse logo is normally emblazoned on the classic collared t-shirt of the same name, however this symbol is a stamp of quality and design innovation that you would not usually be able to get with similar brands. With our ‘in house’ prescription service, we can glaze your lenses into the frame of your choice and have the completed item delivered ready to wear to your front door; or alternatively we can send the frames out for you to glaze them locally. Our ophthalmic and prescription eyewear credentials are as extensive as Polo’s design history; here at Shade Station we want to offer the highest quality items at all times which is why we use some of the best optical equipment money can buy to ensure that your glasses are glazed to a high and extremely exacting standard. Our opticians have years of experience in the eyewear industry and you can guarantee that your prescription will be glazed to your entered values and requirements perfectly! All our lenses are produced from some of the best materials you can find and the optical clarity that this produces is second to none.

Whether they are going to be for every day use or a one off statement piece, Polo by Ralph Lauren Glasses are the perfect accompaniment to any outfit you may choose to sport. Make sure to find us on Facebook, Twitter, Google+ and Instagram for daily updates, news and views…

_________________________________________________________________________________________

For decades the classic ‘Teardrop’ or ‘Aviator’ style sunglasses have dominated the fashion and eyewear world with celebrities, film stars, fashionistas and the public alike all adorning these flattering and inherently alluring frames. Many brands have got in on the act including Dior Sunglasses, Gucci Sunglasses, Oliver Peoples Sunglasses, Police Sunglasses, Polo by Ralph Lauren Sunglasses, Tom Ford Sunglasses and of course the brand that started the craze; Ray Ban Sunglasses. The original Ray Ban RB3025 Aviator Sunglasses have featured in a vast array of films, TV shows and on the faces of some of the world’s most loved celebrities with the most famous appearance being made in Top Gun back in 1986. Everything about the Aviator style made them bound for success; the teardrop effect lens accentuates the natural lines on your face and will therefore suit the vast majority of people whatever their head size or shape. In this blog post we are going to explore some of the most popular Aviator models and run through exactly what makes each one so incredibly popular.

Ray Ban RB3025 - These are the grand-daddy of retro styling and stone cold cool eyewear. Back in the early 80s, sunglasses were primarily made from thick plastic which looked fantastic but were sometimes a little bit laborious if you wanted to wear them all day…enter the Aviator. Made from thin metal alloy, the frames sat comfortably on your face and never dug in thanks to their cushioned nose pads and unique shape; something that we had never seen before! Nowadays, the Ray Ban Aviator Sunglasses still turn heads and look just as iconic as their 20th century ancestors.

Dior Piccadilly 2 - Dior are one of the world leaders in fashion with their designs considered to be trend-setting and their eyewear second to none. The Dior Piccadilly 2 Aviator Sunglasses use both acetate and metal alloy to amazing effect and add a touch of dimension to the already stunning design.

Gucci GG4225/S - When you hear the name Gucci you are instantly transported to images of the truly rich living in true luxury, however their sunglasses are far from inaccessible. The Gucci GG4225/S Aviator Sunglasses not only utilise the teardrop lenses and thin frames, but further improve the design by adding a feminine weave effect on the arms!

Oliver Peoples Benedict - Born on the iconic Sunset Blvd Strip in Hollywood, Oliver Peoples has expanded its horizons massively from the small boutique they had back in 1986. The Oliver Peoples Benedict Sunglasses have slightly narrower lenses to the standard Aviator style meaning that they have a more ‘wrap-around’ appearance.

Police S8299 - Police were one of the founders of vivid and colourful designer eyewear and their brand new Aviator style S8299 Sunglasses juxtapose their rich history with modern innovation. With a slightly thicker frame and extended top bar, they are a breath of fresh air in the Aviator world!

Polo by Ralph Lauren PH3056 - Part of globally renowned fashion house, Ralph Lauren, Polo has started to become a fashion stalwart of its own and the PH3056 Aviator Sunglasses prove this perfectly. Polo’s instantly recognisable logo is perched proudly on the thick arms as a sign of quality and their continued fervour for fashion excellence.

Tom Ford Cole - Tom Ford Sunglasses are so ‘on trend’ at the moment, it is difficult to keep their sunglasses in stock long enough to see the new styles! Luckily, however, we have seen the Tom Ford Cole Aviator Sunglasses and they are simply stunning. Made from both acetate and metal alloy, the top bar stands out prominently for a truly head-turning look!

_______________________________________________________________________________________________________

Police Sunglasses like to push the boundaries at all times and their brand new Police S8784 Sunglasses are a fantastic example of this! In the classic Aviator frame shape, these are sure to be popular with an awful lot of people and Police’s unique use of materials and colours allows them to stand out from the crowd of similar frames. The Police S8784 Sunglasses juxtapose Leather with Metal Alloy which adds a whole new dimension to them and the tapered arms mean that they will fit the vast majority of head sizes and shapes. Police have incorporated striking temple designs into the arms with the cut out ‘P’ logo being etched out of solid metal; something that has never really been done on an Aviator Sunglass before.

Despite having thicker than normal frames, they are super lightweight and can be worn all day with ease and their UV protective lenses have great optical clarity to avoid any of those annoying sunglass headaches you can get with cheaper brands. Cushioned nosepieces are the perfect way to complete this frame and this means that they will never dig in even with prolonged use! They are available in two colours (pictured above) and will be due into us very shortly.

Make sure to find us on Facebook, Twitter, Google+ and Instagram for daily updates, news and views from the fashion world!

________________________________________________________________________________________________________

POC Goggles are one of the biggest hitters in the snow/leisure industry and their goggles can be seen on the slopes in pretty much every country! POC is short for Protective Concepts and they are developed to optimise need, function and protection depending on activity and conditions. Along with protecting your eyes from snow, ice, rain, slipstream, uv-rays, branches as well as assisting your vision in different light conditions, POC have worked on optimizing the field of view, for better periphery perception, fast reaction and therefore promoting safety.

POC Goggles have Double Lenses which feature an injection molded outer lens. This allows for a great variation of the shape and geometry, allowing optimized coverage and 3D shape of the lens. This results in better field of vision as well as better optics, since the shape can be optimized for the frame and the resulting distance from the wearer’s eyes. This type of double lens is die-cut. This means that the lenses are cut out from a sheet, allowing for a highly efficient production process plus great possibilities to change the tint and VLT (Visible Light Transmission) of the lenses.

Special NXT Lenses are equipped with a colour vision boosting filter – HCD (High Chromatic Definition) which has an extreme contrast enhancing effect and takes goggle lens clarity to a new dimension. To help you keep your lens clean and clear you will also find an excellent Oleophobic/Hydrophobic treatment as well as an Anti-scratch/Anti-fog treatment. Except for these unique “basic” features we also added a Photochromatic filter. The Photochromatic filter enables the lens to change the tint color depending on the current light conditions. Skiiers demand minimum refraction error, which is why race-specific lenses are made using only a single lens. Single lenses are generally known to have poor anti-fog protection, but the base material and coatings chosen for POC’s race goggles are the best available.

POC Goggles will be arriving with us in October so why not find us on Facebook, Twitter, Google+ and Instagram to be kept in the loop for when they hit the shelves…

_________________________________________________________________________________________________________

So what is the big deal with buying Kid’s Sunglasses? Most people consider sunglasses as fashion statements or accessories for their outfit; but they can be much more than that. Good sunglasses are an essential when you are out in the sunshine as your eyes are one of the most vulnerable areas of your body as far as UV rays are concerned.; you wouldn’t let the kids out without sun cream! Our designer kid’s sunglasses provide unrivalled protection for their eyes with all brands and models having 100% UVA, UVB and UVC protective lenses to keep their eyes safe and sound at all times. Ranging from brands with sporting prowess such as Bolle Sunglasses right through to the dizzying fashion heights of Ray Ban Junior Sunglasses and Gucci Kids Sunglasses.

You will find that Kid’s Sunglasses are designed to be incredibly lightweight and versatile, often being made from thin metal alloy or acetate so that they can be worn all day with comfort. Durability is of course another factor as children are not known to take care of designer goods; so all of the kid’s sunglasses are made from super tough frame materials which also ensure your children’s eyes are kept safe no matter what they get up to.

Make sure to check out the full range on our Kids Sunglasses page and check out our Facebook, Twitter, Google+ and Instagram for news, views and behind the scenes info!

_______________________________________________________________________________________________________

It is sometimes incredibly difficult to buy for your children, especially when it feels like you have already bought them everything they could possibly want, however here at Shade Station we have a vast selection of awesome Kid’s Watches which would make the perfect gift no matter what the occasion. Huge names such as Adidas Watches, Timex Watches, Lorus Watches and Tikkers Watches all adorn the shelves and are simply ready to make your kid’s year! In this blog I am going to run through a few of the top names and hopefully give you some extra information that you can use when deciding on the best watch you can get for your child.

Adidas Watches combine vibrant colour schemes with a sporty edge making them the perfect stocking filler for your little one. They have over 90 years of experience and this results in watches which are built to last; with dials integrated into the straps for added comfort. Adidas Watches for Kids all feature the signature ‘three-stripe’ logo which will make your children the envy of everyone in the playground this year! Timex Kids Watches combine fantastic colour schemes with robust and durable mechanisms and straps…for any tumbles they may take whilst being worn. They have innovative elasticated straps to adhere to the wrist size of children of any size or shape and will allow room as they grow up. Their unique pink watches are an amazing gift for a little girl and feature fairy, cupcake, stars and floral patterns and the same can be said for boys who have a great army camouflage effect watch at their disposal. Lorus Watches have now become a staple brand here at Shade Station and it is easy to see why; Lorus utilise the classic look of leather, rubber and fabric straps for a comfortable and sturdy hold on your wrist all day. Despite being made from these brilliant materials, Lorus Watches are comfortable on your bank balance too with very affordable watches which can be a life saver around expensive holidays.

Make sure to follow us on Facebook, Twitter, Google+ and Instagram to get all of the behind the scenes news, views and updates on any new Kid’s Watches!

_______________________________________________________________________________________________

We have just received delivery of a stunning and limited edition from Adidas Watches; the Adidas Limited Edition Newburgh ADH9044 Watch! It is in the classic Newburgh style but is made of solid titanium and is coated with a Black Ion plated finish to give it a matte effect on the strap, case and bezel. You will find a plethora of features on this watch including Adidas’ efficient three-hand movement, date window and sub-dial chronograph all being powered by a powerful Quartz watch movement. The case itself features a screw down crown and pushers to activate the chronograph making the watch water resistant to an eye watering 200 metres; an invaluable asset should you be buying this for more than just it’s aesthetic prowess! An additional ‘pusher’ has been added at the 7 o’clock position which activates the bright LED backlight meaning that you can read the time even in the dark or at night…even underwater. A rotating bezel is the perfect way to complete this stunning model from Adidas Watches and it allows you to time yourself or use the watch as a stopwatch should you choose to.

Only 500 of these watches have been made and they are all numbered on the casing meaning that you will have a truly unique timepiece to use as an all day item or just a striking evening piece. Make sure to find us on Facebook, Twitter, Google+ and Instagram for the latest news, views and insider info from the fashion watch and sunglasses world!

__________________________________________________________________________________________________________

Here we go again; the most prestigious title in golf is up for grabs to some of the best pro’s in the world including a few rookies who may surprise.

Last years winner and now Oakley Sunglasses ambassador Bubba Watson still feels he can defend his title with being one of the most powerful players in the game to date.  Bubba, aged 34 from Bagdad, Florida won his first Major title almost a year ago to the day beating friend and enemy Louis Oosthuizen in a sudden death play off.  He made an impossible shot on the 10th hole during the play off which secured him this prestigious title. Could he do it again?  The 1.4 million dollar winnings will surely tempt him.

Tiger Woods has answered his critics as of late smashing his was back up the world ranking leader board this year.  Woods has won six times on his last twenty PGA tour appearances and has been confirmed prior to the Masters as the world number one.  Tipped by the bookmakers as favourite, this year you really have to…. watch this space, he also looks good in green.

Tiger Woods was also in the news this week talking to the press about the new protégé from China; Guan Tianlang.  Guan will rob Woods of being the youngest person to appear in a major at just the tender age of 14.  Woods has admitted he was frightened at first and believes the young man from China has great potential for Major wins in the future.  Remember Guan was not even born when Tiger Woods won his first Major at the Master’s 1997.  Woods since then has held the title of first black player to win the masters coupled with the youngest person ever to win the masters.  Could this all change on Sunday?

Oakley will be one of the largest eyewear brands sponsoring the players at the Masters along with the likes of Nike and Adidas Sunglasses.  The bright sunlight can be a big test when staring down the fairway trying to place your ball within a ten foot piece of grass and that’s why golfing eyewear is taken very seriously.  Bubba Watson will surely be snapped in some Oakley Sunglasses this year as has Guan Tianlang on Monday’s practice round.  He was sporting the Oakley Flak Jacket Sunglasses with a polarised grey lens, perfect for the bright light reflecting off the sand.

Grab your self some golfing sunglasses and get out there, who knows, one day you could be playing alongside Tiger and co.

____________________________________________________________________________________________

Here at Shade Station we are proud to work closely with our brands and last night saw us team up with Welder Watches for a very swanky press event in London’s ever popular area of Soho! This event was to celebrate the launch of their brand new Exclusive Welder K24 Watches which are going to be only available right here at Shade Station for 2 months. We had an amazing turn out from press and plenty of big wigs in the Watch and Fashion industries all of which absolutely loved the watch and only had amazing things to say about the event. Luckily, I had the privilege of attending and getting some pretty awesome video footage for you guys too (see video below)!

This exclusive press launch was held at Pewtree Anderson & Gold Art Gallery in Soho and was beautifully decorated with abstract and striking paintings by established artist David Coffield. These paintings added a touch of class to the whole event and were interspersed with Welder’s own inimitable artwork depicting these stunning K24 Watches. The Exclusive Welder K24 Watches are designed to look worn and have an overall vintage feel to them; scratches and a distressed appearance are added in the production process and blend Welder’s heritage and future seamlessly. They all feature reinforced stainless steel cases to protect the efficient and futuristic Miyota movement inside, a movement which watch insiders believe is way ahead of it’s time. This relates perfectly then to Welder Watches‘ newest slogan; “Since 2075″ which is said to represent their ‘future ready’ watches! All of these watches feature a 3 dimensional face which is layered to represent the multi-dimensional nature of space and time and the connection between them and Welder Watches. As you will see from the images and exclusive video footage, their straps are rugged yet incredibly comfortable for all day wear and have been specifically designed to incorporate the look and general feel of each individual watch in the range.

We are also giving one of you guys out there to win one of these amazing Welder Watches! Entering couldn’t be simpler, just head on over to our Facebook page to see details and to get a look at the full exclusive range.

In the video for her newest single, “Here’s to Never Growing Up”, Avril Lavigne is seen wearing one of Ice Watches newest creations; the Ice Minimalist Watch! This comes off the back of a collaboration between Avril and the vibrant watch giants which sees them working together quite a lot over the coming months. Here’s to Never Growing Up features Lavigne in a fun party scene where the music is pumping and everyone is ready to rock. It only makes sense that her red coloured Ice Watch joins the party. Ice Watches new minimalist and ultra-flexible line comes in a range of eye-popping colours, which are just as unforgettable as Lavigne’s lyrics to “Here’s To Never Growing Up”!

After it’s highly successful brand integration with such international stars as the Black Eyed Peas in their clip “Time”, David Guetta (the world-famous French DJ) or even the singer Katy Perry, Ice Watches continue their charm offensive with international celebrities. More recently it took advantage of the opportunity to partner with the Californian rock band, No Doubt as well as the American singer, Jason Derulo. More than ever, the Ice Watch brand manages to be part of the videos of various musicians attracting an international audience thanks to its amazing visual presence.

Make sure to check out the Ice Minimalist Watches and also Avril’s newest video and tell us what you think by liking us on Facebook or following us on Twitter!

______________________________________________________________________________________________________

We cannot wait for the new ski season and undoubtedly the biggest hitter of the new range of Oakley Goggles will be the Oakley Airwave Goggles. This new piece of kit combines world-class performance, protection and comfort with a display that integrates GPS, Bluetooth and more with a host of on-board sensors to give you instant access to a world of information! Only a VERY limited number of these amazing goggles are going to hit the UK and luckily we are going to have an overwhelming share of them with 22 pairs, but make sure you act fast on these. We expect stock to almost run out before they even arrive as they are now already available to pre-order ready for October, and our advice would be to pre-order yours now to avoid disappointment!

The revolutionary design of the Oakley Airwave Goggles allows you to view jump analytics that show distance, height and airtime. With preloaded maps available for many resorts, you can find your location and even track others in your group. Additional sensor information includes altitude, speed and vertical descent data. Bluetooth connectivity allows pairing with a compatible smartphone for immediate viewing of incoming calls and text messages, and if your Bluetooth-enabled smartphone has music, your playlists can be accessed and controlled.

Oakley Switchlock Technology makes the lens changing process quick and hassle-free, allowing you to take advantage of Oakley Goggles wide array of optional lens tints that optimize vision for environmental conditions. The durable chassis is made of lightweight O Matter that stays comfortably flexible, and O-Flow Arch technology reduces nasal pressure to improve airflow for free breathing! What do you guys think of the new Oakley Airwave Goggles? Let us know on Facebook and Twitter…

________________________________________________________________________________________________________

Dragon Alliance is one of the world’s leading eyewear brands with their Dragon Sunglasses and Dragon Goggles, but for the Spring/Summer season they are set to release a brand new collection of Dragon Glasses to add to their ever growing and impressive credentials. Rooted in Southern California, Dragon are dedicated to creating innovative and diversified products since it’s inception back in 1993 and the release of their new Dragon Glasses marks amazing new territory for Dragon Alliance.

Constructed from double laminated zyl material, Dragon’s optical collection is stylish in shape and unrivalled in it’s material usage. One of the most unique features of the Dragon Glasses range is the custom milled metal hinges with a hidden Dragon symbol stamped on the inside of the hinge. Additionally, all Dragon Glasses feature an occipital fit temple design, rich custom colours and a classic Dragon nameplate laid flush on the inside of the temple. Encased in premium and ‘one-of-a-kind’ packaging, all Dragon RX Glasses rest luxuriously in a red suede lined case.

Using athlete inspired design as a driving force for creating new products, Dragon will name surf icon and style guru Rob Machado as the face, and hands-on ambassador of it’s optical line. Aside from major career victories in surfing’s most prestigious events, including the Pipeline Masters and the U.S. Open of Surfing, Machado displayed his music talents and interests in photography in Dragon’s “Frame of Mind” film series – a collection of short films that highlight the seldom seen moments that inspire Dragon’s top tier athletes. Designed for the sophisticated consumer with a passion for active sports, Dragon Glasses will launch in conjunction with it’s 20^th Anniversary debuting 14 optical styles in custom and distinct colourways – including Tokyo Tort, Matte Black, Ox Blood and Bark.

For more information on Dragon Glasses including exclusive competitions and giveaways, be sure to find us on Facebook and Twitter…

__________________________________________________________________________________________________

Are you ready for Summer? Well, don’t worry if not because here at Shade Station we have pretty much everything you need to fill your boots on Summer eyewear! Ray Ban Sunglasses are quite simply the epitome of classic cool with styles such as the Ray Ban Wayfarer Sunglasses, Ray Ban Aviator Sunglasses and Ray Ban Clubmaster Sunglasses being household names since the 80s. However, this Summer you have a choice; you could go for the classic look…or why not try one of Ray Ban Sunglasses newest creations?

Ray Ban have drawn inspiration from their vintage styles to create a new collection worthy of any summer outfit. The Ray Ban RB3044 Sunglasses get their looks from it’s Dad, the Aviator, but it’s colour schemes from this year’s vivid colour trend! Although there are some pretty vibrant shades in the classic Aviator, the Ray Ban RB3044 Sunglasses have that little something extra including a whole pastel colour scheme. Moreover, the Ray Ban RB4191 Sunglasses combine all the elegance of a high-trend oversized sunglass with the heritage of wearing the Ray Ban badge. The distinctive Ray Ban logo is printed on all of the sunglasses as a sign of quality, craftsmanship and heritage whilst the unique styling of each frame will ensure that you will find a pair that suits!

But what if you want something different? Well, Ray Ban have that covered too with the release of their ultra-trendy Ray Ban RB3508 Sunglasses; a frame so popular right now that even the Wayfarers are getting worried. Made from an incredibly strong yet flexible metal alloy, these frames are designed to sit comfortably on your face all day with ease thanks to their cushioned nosepieces. So, as you can see from just this small ’snippet’ of Ray Ban Sunglasses newest creations you are sure to find a pair that suit you for this summer…

Come check us out on Facebook, Twitter, Instagram and YouTube for a bunch of sneak previews, behind the scenes action and stuff the brands would never normally let you see!

_________________________________________________________________________________________________________

Summer 2013 is set to be a big one for Oakley Sunglasses with a plethora of new releases making good on their promise of ’science and art combined’. Oakley Sunglasses take the very pinnacle of eyewear technology and years of industry experience and roll it into a stylish summertime package! Undoubtedly, Oakley have the world’s best lenses and with over 600 patents protecting their lenses alone it is easy to see why. With Oakley’s HD and XYZ Optics, you have 100% clarity at all times with 0% refraction of light. This means that your vision will never be distorted which cuts out all of those annoying sunglass headaches you may get from other brands. They are considered to be the healthy option when it comes to eyewear with their patented Plutonite lenses blocking 100% of UVA, UVB and UVC rays to ensure that your eyes are safe and sound at all times. This is thanks to the inherent properties of Plutonite; a polycarbonate compound with a unique chemical structure – they are the only lenses in the world that don’t have to apply a UV protection coating, the lenses themselves already do it! This means that even if you scratch or dent the lenses, providing there isn’t a hole in them, they will still completely block those harmful rays – even their clear lenses do it.

Clearly then, Oakley Sunglasses are the healthy choice, but what about style? Well, Oakley Sunglasses’ new releases for 2013 combine this awesome eyewear technology with seriously cool styling including new additions from the Oakley Frogskins Sunglasses and Oakley Holbrook Sunglasses sitting next to the new kids on the block; the Oakley Two Face Sunglasses, Oakley Frogskins LX Sunglasses and Oakley Style Switch Sunglasses. Oakley use a combination of their patented O Matter frame material with other brilliant materials including acetate and their C-5 Metal Alloy. O Matter is designed to be ultra-lightweight whilst being super durable and flexible, tested to the same level as industrial strength eyewear, Oakley Sunglasses with O Matter frames will protect your eyes from any debris that may fly up. Acetate may be used by a lot of other sunglass companies, however Oakley use it to create wonderful colour and design schemes. The Oakley Frogskins LX Sunglasses and Oakley Holbrook LX Sunglasses are made from acetate and you only have to look at some of the colours to understand why Oakley have used acetate on these awesome frames.

Customisation is a big part of Oakley Sunglasses’ mantra and the new Oakley Style Switch Sunglasses take this to a whole new level. They incorporate Oakley’s outstanding Switchlock technology which had previously been reserved for sport’s specific sunglasses. Switchlock allows for quick and easy lens changes and this has seen people from across the world clambering to get their hands on this innovative frame. Each pair comes with two sets of lenses, primarily one for bright light conditions and the other for dark or overcast conditions; an invaluable asset for anyone who will be using the sunglasses for any prolonged period of time.

Jim Jannard, the founder of Oakley, had the original idea of taking something that someone has done before and making it better than anyone has ever seen. This is still prevalent in today’s Oakley Sunglasses and you can guarantee that any pair you get will be of the highest possible quality. All Oakley Sunglasses come with a 1 year manufacturer’s warranty as standard for that added piece of mind and as the UK’s largest online retailer of sunglasses and watches, here at Shade Station we will always have the most up-to-date and on trend Oakley Sunglasses. Find us on Facebook, Twitter, Instagram, Google+ and Vine for all the latest news and views from the fashion and sunglasses world, plus exclusive behind the scenes access to all the top brands…

Clean lines, Swiss made and ingeniously simple. The new Oakley Bottle Cap Watches are some of the most well made timepieces to ever come from the engineers at Oakley. It features an incredibly efficient gold plated, five-jewel quartz movement with ensure that it will keep good time, all of the time. It’s roots are firmly based in Oakley history with a rugged appearance and the simplicity you won’t find elsewhere. Impact forged stainless steel is tooled using an amazing Computer Numeric Control system which crafts the case to exacting standards.

The glass is made of pure sapphire crystal with an anti-reflective shield to keep the three-hand analogue display easy to read at all times. Oakley have specifically designed the Oakley Bottle Cap Watches with active lifestyles in mind, so it features a 10 BAR water resistance (100 metres) which is built for endurance. The strap is made from comfortable and practical Unobtanium; Oakley’s patented rubber compound which gets ‘grippier’ when moist.

These incredible Oakley Watches are due for release early July so make sure you pre-order yours today! Follow us on Facebook, Twitter, Instagram, YouTube and Vine for behind the scenes access to Oakley and lots of other brands…

__________________________________________________________________________________________________________

Jennifer Lopez sports an Ice Slim Watch in her latest video “Live it Up” as she struts her way from Paris to Miami. Ice Watches have teamed up with Jennifer Lopez for her video for her latest single, “Live It Up”, where the esteemed brand has positioned itself in a prime location with an international superstar, whose newest hit is heating up the airwaves. Already deemed the “song of the summer”, Lopez reunited with producer RedOne as well as Pitbull, a proven collaboration who return with another sizzling track. In the video, Lopez struts a runway in remarkable outfits, and dons an Ice Slim Watch on her wrist, before Jennifer Lopez and company hit the beach with friends in Miami for a full-on dance party.

Following a highly successful brand integration with international artists such as the Black Eyed Peas in the video for “Time”, French DJ David Guetta, the singer Katy Perry, or the super-cool Californian group No Doubt, Ice Watches are continuing their charm attack on the celebrity world, with recent contacts including rock and pop star Avril Lavigne as well as R ‘n’ B singer Jason Derulo. More and more, Ice Watches are appearing in videos for varied music personalities, continuing to conquer the international public thanks to its phenomenal visual appeal.

Jennifer Lopez is an American singer, dancer, actor and producer. She has sold over 55 million discs worldwide since the beginning of her career. In May 2012 she was named the most infl uential personality in the world, followed by Oprah Winfrey and Justin Bieber. Jennifer Lopez and RedOne made music history with their 2011 global hit, “On The Floor”. The song went to #1 on over 30 charts around the world and became one of the Best Selling Digital Singles of All Time. The “On The Floor” video is the most watched music video by a Female Artist in history with over 666 million views. “Live It Up” is a sneak peek into Lopez’s forthcoming full-length album, due Autumn 2013 via 2101 Records/Capitol Records.

_________________________________________________________________________________________________________