Fossil watches are a vintage re-working of modern watches, with a whole array of smart features that go beyond what we’d expect of the retro exterior. The Fossil philosophy dates back to 1984 and, even 30 years ago, challenged the mere functionality of watches to make them avant-garde and respective of their own stories. Thus, vintage restyling was born. The watches that Fossil makes today still present that brilliant interplay with old and new, hosting a variety of distressed leather straps and old-style, chunky watch faces. The exciting new developments in Fossil watches mean that seemingly unusual materials like ceramics are used, and the new line of Fossils are beautifully represented through their desire to change and innovate. The Fossils to look out for on Shade Station are the Grant, Jacqueline and Virginia all coming soon in May 2014.
With Michael Kors, delicate hues and ornate signature designs are the hot look of the season. Michael Kors watches place emphasis on the cool and casual look while using generally ‘chichi’ materials like rose gold plating, horn effect material and tortoiseshell stylings. The ideals of the Michael Kors brand seems to go from strength to strength, allowing for a vast range of new and improved takes on classic chronograph timepieces and with Michael Kors himself still at the helm of all things design, the character and sense of humour of the brand will be present for years to come. The Michael Kors watches to snap up on Shade Station include the Lansing, the Camille and the Lexington, all beautiful variations on an ornate theme.
DKNY, the untameable powerhouse of New York fashion, challenges the status quo yet again with this incredible range of watches all available for the 2014 collections. Each named after prominent areas and landmarks in New York, the DKNY range of watches focus on the energy of the body and the contours just as Donna Karen herself does with each of her clothing designs. The eclectic mix of materials and watchmaking processes are the epitome of DKNY’s work, and the watches provide a counterbalance to similarly-priced ‘dress’ watches on the market. Ideal for casual, semi-formal or black tie occasions, the DKNYs to look out for on Shade Station include the Soho, the Beekman, the Jitney and the Crosswalk. We’re proud to stock this fashion house’s repertoire, as the eccentric designs and unusually minimalist creations still amaze and inspire.
Same city, different rules is the mantra for Caravelle New York watches as they produce a 2014 collection as evocative and individual as NYC itself. Classically stunning, the Caravelle New York 2014 collection is a beautiful reminder of vintage NY inspired watches, fusing ‘Prohibition’-style glamour with modern watchmaking precision and technique. The unisex collection, too, has a variety of retro designs that harken back to the late 70s/early 80s, heralding the dynamic integrity of the city and the birth of New York as a global super-power. The Caravelle 2014 collection integrates rose-gold, stainless steel, sub dial chronographs and strong durable details to create a set of masterpieces. Particular Caravelle watches to look out for in the 2014 collection include the Melissa, Logan, Carla and Bangle options. Shade Station is the one-stop shop for the best deals on Caravelle watches, and these new designs are no exception.
Scuderia Ferrari continues to excite and involve Ferrari fans from across the world and with their new set of watches, the excitement is whipped up to an even higher plateau. Speed and fluidity are the cornerstones of the Scuderia philosophy and with the introduction of the Quartz movement the same effect can be achieved on the wearer’s wrist as on the racetrack. Beautiful curves around the bezel and the strap are just part of the interplay between design and innovation, as well as distinctive silicone, stainless steel and leather straps available. The watch face itself comes in a variety of distinctive designs and reflects the innovative spirit that comes from decades of ruling the roost in motorsports. The Scuderia Ferrari watches new to 2014 include the likes of Pit Crew, Scuderia XX, and Aerodinamico.
Daniel Wellington‘s history is an unconventional one, with Filip Tysander (Daniel Wellington’s founder) meeting an actual Daniel Wellington on a trip to Australia. This British gentleman, Tysander recalls, was both ‘gentlemanly but still relaxed’ and his penchant for wearing chunky watches with NATO straps struck a chord with Tysander. Thus, Daniel Wellington became the brand that represented a new style and a whole generation of wearers. Mixing the best of Scandinavian minimalism with British charm and ingenuity, the Daniel Wellington brand creates a euphoric and cutting-edge answer to British ‘dress’ watches. Inspired and named after cities and towns within Britain, the Daniel Wellington range at Shade Station includes (but is far from limited to) the Warwick, Exeter, Sheffield and St. Andrew’s models.
Harbouring the best in Continental ingenuity and expertise, the Hugo Boss Black range of watches reflects years of mastering design and longevity into one vital package for any formal occasion. Manufacturing the best-known formal watches on the planet, Hugo Boss have branched out significantly with their latest collection which still utilises the famous masculine, chunky watch faces but in a new way. The straps come in leather, stainless steel bracelets or silicone rubber pieces that hold the watch together beautifully both physically and figuratively. The particular watches to look out for that represent and revolutionise the Hugo Boss watch include the 1512959, the 1512956 and the 1512975.
Bulova watches are renowned for being the most precise, the most innovative and the most technologically advanced of any American watch-makers, but it’s refreshing to know the same timekeeping technology for the 1969 moon landing can be found on your wrist. Bulova’s beautiful designs make their watches as attractive as they are accurate, and are available in a whole array of different bracelets, straps and casings including the Precisionist, Marine Star and Crystal Collection. The 2014 collection suits any variety of occasions, including semi-formal, black tie and even some casual occasions.