Earlier in the week it was announced that Google Glass, the computer-spectacle hybrid championed by sci-fi fans the world over, is to get a makeover from the owners of Ray-Ban and Oakley.
Luxottica, parent company of the world’s two biggest eyewear manufacturers, has confirmed that they will create ‘innovative, iconic wearable devices’ for Google and their flagship device. Considering that two of the powerhouses of modern fashion will be at the helm of the design, it suggests that Google wants to make a statement in both the artistic world as well as the scientific one.
UBS analyst Fred Speirs said this week that ‘convincing consumers to wear computers on their face is a fashion problem as much as it is a technology problem’, and here at Shade Station we’re adamant that, if anyone can conquer the fashion world and stay at the forefront of innovation, it’s the company that first placed mp3 players in glasses (the Oakley THUMP) a decade ago this year.
No financial deals or limitations were disclosed, but we get the feeling that Google and Luxottica will use as much of their resources as possible to deliver the best product they can first time around.
As you can imagine, we’re pretty intrigued to see how this partnership will turn out and the incredible results we all expect. And the best thing? We may well be providers of Google Glass when they burst onto the market in 2015 (or so it’s predicted).
As usual, for groundbreaking eyewear, watch this space.
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