Well, I don’t know about you but we’ve been very happy with the summer here at Shade Station as we have finally had some sunshine to brighten up those usually dull summer days here in the UK. Now we are coming out of the sunny months and the nights are drawing further in by the day, we want to highlight some of the new and beautiful products we have on offer for this Autumn and hopefully give everyone something to smile about. There are plenty of new sunglasses available from the likes of Ray-Ban Sunglasses, Oakley Sunglasses, Chanel Sunglasses, Gucci Sunglasses, Dior Sunglasses and Tom Ford Sunglasses; all of which are sure to add a little bit of sparkle to the Autumn days! We also have a vast selection of classic and new watches from household names such as Accurist Watches, Emporio Armani Watches, Sekonda Crystalla Watches, Hugo Boss Watches, Adidas Watches, Calvin Klein Watches and Casio Watches. Plus, there are some fun and quirky additions to the watch range such as the kid’s favourite Character Watches and Star Wars Collectors Watches for the kid inside all of us!
Let’s start by taking a look at the new Oakley Sunglasses due for release this season! Oakley Sunglasses are continually pushing the boat out with their designs, technology and ethos when it comes to the continued search for eyewear perfection. Luckily, Oakley have over 600 patents on their eyewear and this means that they are pretty much perfect already!
Names such as Oakley Breadbox Sunglasses, Oakley Wiretap Sunglasses, Oakley RSVP Sunglasses, Oakley Pulse Sunglasses and Oakley Hall Pass Sunglasses are all resonating around the industry at the moment and thankfully we have been given early access to these much coveted frames. First up are the new Oakley Breadbox Sunglasses, easily the most anticipated out of the new range and it is down to the ‘out-there’ styling that this has been the case. A pronounced brow line on the Breadbox means that they naturally accentuate the features of your face all whilst keeping your eyes safe and sound from impacts and dangerous UV rays. Made from O Matter, the frame is strong, durable yet incredibly flexible which allows to movement whilst still being lightweight on your face. Thanks to Oakley’s three-point fit technology, the frame will only contact your face in three areas; above your ears and on your nose which means that it will easily fit the vast majority of head sizes and shapes!
Next up is the Oakley Wiretap Sunglasses; Oakley’s newest Half Wire frame which takes over where it’s predecessor, the Oakley Half Wire 2.0 left off. Semi-rimless frames mean physically less material and therefore they are lighter and easier to wear all day. Part of the ‘active’ range from Oakley, they also feature Unobtanium earsocks which will get gripper when they become moist. This means that when you sweat, the sunglasses will stay firmly in place and not fall off like some other, lower price point brands. Oakley’s Plutonite lenses are 100% optically correct and will give you perfect clarity right up to the edge of your vision and thanks to Oakley’s HD Optics and XYZ Optics, there will be no refraction of light through the lens; avoiding those annoying sunglass headaches you may get from elsewhere.
Finally we have the newest women’s frame from Oakley; the Oakley Hall Pass Sunglasses. They are in a classic yet original squared off lens style and gives the user the perfect accessory for any outfit. Available in an array of different stunning colours, the Oakley Hall Pass Sunglasses make for the perfect gift or a treat for yourself! Available with Polarised options too, these frames can be used out and about rather than just for looking good; they will cut out 100% of glare reflected from horizontal surfaces – an invaluable trait for anyone on the beach or near water of any kind. As you can see, the new range of Oakley Sunglasses are looking incredibly exciting and once we have anymore news on these we will be sure to let you know.
But, it’s not just Oakley that are going the extra mile for the coming season; Ray-Ban Sunglasses have an amazing selection of new frames that have already become some of the most talked about models in the world. The most notable of these is the reinvention of an icon; the Ray-Ban RB3507 Aluminium Clubmaster Sunglasses. Vintage style meets modern materials and as the name suggests, the frames are made from sleek brushed Aluminium which is designed to be lightweight for usage all day round. Retaining its timeless look, the Aluminium Clubmasters weigh next-to-nothing and come in a colour palette designed to suit the brushed metal and crystal lenses. Although they are shaped like the classic Clubmasters, there are subtle nuances that really set them apart. For example, the arms are thinner allowing them to sit closer to the side of your face, they have a brushed metal effect to the paintwork and even the nosebridge has been curved for added effect. Cushioned adjustable nosepieces are perfect for these metal frames as they allow for customisation whilst keeping the shape true to the classic Clubmaster look. As per all Ray Ban Sunglasses, the brand name is displayed proudly in the corner of the left lens as a sign of Ray-Ban’s continued passion and fervour for eyewear perfection. Suitable for both men and women, the Aluminum Clubmaster sunglasses truly are unmistakable icons for the 21st century!
On top of this simply inspirational frame, Ray-Ban have also released a far more vibrant and colourful version of the classic Aviator; the Ray-Ban RB3044 Sunglasses. Some say that where the classic Aviator falls down in it’s normally infallible reputation is the lack of vibrant colour for those of us more outgoing in this world. Well, our prayers have been answered with the release of the Ray-Ban RB3044 Sunglasses! Almost identical to the classic aviator, the RB3044 features the well recognised ‘teardrop’ effect lenses and thin wire frames, however the colour schemes have been given a total makeover. Available in a range of colours from dazzling orange right through to seductive pink, the RB3044 Sunglasses are sure to set the world alight this season. Cushioned nosepieces will mould to the natural contours of your face and provide the user with a truly customised feel. Ray Ban have fitted these sunglasses with 100% UVA, UVB and UVC protective lenses which will keep your eyes safe and sound at all times. Ray Ban then finish the frames by etching their signature ‘RB’ logo into the lens as a sign of their continued passion for quality and craftsmanship.
Sunglasses are a great accessory for the Autumn months but Watches are perfect to complete any look once the sun goes down. The most notable new watch releases for the Autumn come from the more fun, quirky brands such as Star Wars Collectors Watches! They are simply some of the coolest items that we have ever stocked and each one has a distinguishing feature which relates it back to the films and characters. The Darth Vader Watch has the Dark Lord’s face displayed ominously in the red background whilst the white Stormtrooper Watch has been designed like the armour of the iconic henchmen. Bounty hunter Bobba Fett is next to make an appearance and the metal bars across the face are the perfect symbol for his character too! On the flip side we have the good-guys; the R2D2 Watch is domed like the top of the instantly recognisible robot and the Luke Skywalker Watch features a seperate dial like the one from the inside of the X-Wing! If you are a Star Wars fan then you are sure to find a watch in this collection that you will instantly fall in love with.
We understand, however, that not everyone is a Star Wars fan and therefore we have a huge variety of beautiful timepieces which are slight more…classic. Accurist Watches are national treasures and seem to have been around for as long as people can remember. In 1946, working from premises in St John Street in London’s Clerkenwell district, Asher and Rebecca Loftus established Accurist with the intention of creating a brand name of lasting value. Like much of the competition at that time, Accurist watches were made entirely from Swiss components; a positive sales point that guaranteed quality, and which coupled with competitive pricing helped establish their reputation for value. Nowadays, none of that original spirit of watch making has been lost and their timepieces are made to the highest possible standards. With the release of a whole plethora of new styles and ranges including the ‘Vintage’ and ‘Sport’, the Accurist Watch collection will only grow from strength to strength.
Thanks to our new in-house ophthalmic lab we now have the capability to glaze our own prescription lenses to the highest possible standards and from the best materials available! Our dedicated team of lab technicians ensure that each pair dispatched is scrutinized and monitored throughout the production process meaning that when you order from Shade Station, you can rest assured that you will be receiving the highest quality eyewear. We have been developing our lab for a few months now to be ready for the summer and we are only using the best equipment money can buy to glaze your lenses and make sure they fit perfectly in whatever frame your heart desires! Beautiful designer glasses are available from the likes of Chanel Glasses, Tom Ford Glasses, Persol Glasses, Gucci Glasses, Emporio Armani Glasses, Prada Glasses and our newest brand Tiffany & Co Glasses.
Remember, we also stock awesome accessories ready for back to school time such as Oakley Accessories, David & Goliath Accessories and Fossil Accessories. As aforementioned, David & Goliath Accessories are now in stock and they are some of the most fun, outlandish and interesting items that we currently sell! Founded back in 2000, they developed their entire brand and original designs around the motto of ‘Boys Are Stupid’. This has expanded into an entire range of items which are hugely popular with celebrities such as artists, musicians and actors alike. David & Goliath Accessories have become synonymous with being the sarcastic, empowering voice of teenagers across the globe!
I hope that this Style Update has been of some help to you shoppers out there and if you can’t get enough of the behind the scenes action, be sure to find us on Facebook, Twitter, Instagram and YouTube for all the latest news and views from the fashion and eyewear world.