Accurist Watches are quite simply national treasures and seem to have been around for as long as people can remember. In 1946, working from premises in St John Street in London’s Clerkenwell district, Asher and Rebecca Loftus established Accurist with the intention of creating a brand name of lasting value. Like much of the competition at that time, Accurist watches were made entirely from Swiss components; a positive sales point that guaranteed quality, and which coupled with competitive pricing helped establish their reputation for value.
Accurist became the first watch company to actively promote the 21 Jewel lever-movement and Accurist 21 Jewels became the company slogan setting a standard in watches that was later to be followed by many of our competitors. In an effort to increase market share and to position Accurist as a national brand in a somewhat conservative market place, Accurist Watches broke out of the traditional watch advertising mould by producing a T.V. campaign which was aired regularly on “Sunday Night at the London Palladium”, probably the most widely viewed television program of its day.
Nowadays, none of that original spirit of watch making has been lost and their timepieces are made to the highest possible standards. With the release of a whole plethora of new styles and ranges including the ‘Vintage’ and ‘Sport’, the Accurist Watches collection will only grow from strength to strength. Accurist Watches are due to hit the shelves very soon so keep your eyes peeled for the nation’s favourite watch brand. Find us on Facebook, Twitter, Instagram and YouTube for all the latest news, views and behind the scenes info from the fashion and eyewear world…