Here at Shade Station we are proud to work closely with our brands and last night saw us team up with Welder Watches for a very swanky press event in London’s ever popular area of Soho! This event was to celebrate the launch of their brand new Exclusive Welder K24 Watches which are going to be only available right here at Shade Station for 2 months. We had an amazing turn out from press and plenty of big wigs in the Watch and Fashion industries all of which absolutely loved the watch and only had amazing things to say about the event. Luckily, I had the privilege of attending and getting some pretty awesome video footage for you guys too (see video below)!
This exclusive press launch was held at Pewtree Anderson & Gold Art Gallery in Soho and was beautifully decorated with abstract and striking paintings by established artist David Coffield. These paintings added a touch of class to the whole event and were interspersed with Welder’s own inimitable artwork depicting these stunning K24 Watches. The Exclusive Welder K24 Watches are designed to look worn and have an overall vintage feel to them; scratches and a distressed appearance are added in the production process and blend Welder’s heritage and future seamlessly. They all feature reinforced stainless steel cases to protect the efficient and futuristic Miyota movement inside, a movement which watch insiders believe is way ahead of it’s time. This relates perfectly then to Welder Watches‘ newest slogan; “Since 2075″ which is said to represent their ‘future ready’ watches! All of these watches feature a 3 dimensional face which is layered to represent the multi-dimensional nature of space and time and the connection between them and Welder Watches. As you will see from the images and exclusive video footage, their straps are rugged yet incredibly comfortable for all day wear and have been specifically designed to incorporate the look and general feel of each individual watch in the range.
We are also giving one of you guys out there to win one of these amazing Welder Watches! Entering couldn’t be simpler, just head on over to our Facebook page to see details and to get a look at the full exclusive range.
